National CineMedia (NCM) is a cinema advertising company. NCM displays ads to U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across a digital in-theater network, consisting of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group and other regional theater circuits. NCM is listed on the NASDAQ stock exchange as National CineMedia, Inc. (NASDAQ: NCMI). The company is perhaps best known to the general public for its advertising preshow, FirstLook.