Norwegian Cruise Line Holdings Ltd. (Norwegian) is a Bermudian company operating cruise ships, headquartered in unincorporated Miami-Dade County, Florida. It began operations in 1966 under the name Norwegian Caribbean Line. The company is best known for its Freestyle Cruising concept, which means that there are no set times or seating arrangements for meals, nor is formal attire required. Norwegian is a publicly traded company with 44.1% publicly listed on NASDAQ, with major shareholders including Genting Group (28.0%), Apollo Global Management (20.0%), and TPG Capital (7.9%) as of 30 June 2014[update]. Norwegian Cruise Line controls approximately 8% of the total worldwide share of the cruise market. The cruise line was founded as Norwegian Caribbean Line in 1966 by Knut Kloster and Ted Arison, with just one 8,666-ton, 140m cruise ship/car ferry, Sunward, which in 1966 operated as a car-ferry between Southampton UK and Gibraltar, for that one, short season only. Arison soon left to form Carnival Cruise Lines, while Kloster acquired additional ships for Caribbean service. Norwegian pioneered many firsts in the cruise industry like: the first Out Island Cruise, the first combined air-sea program (marketed as "Cloud 9 Cruises") which combined low cost air fares with the cruise, first shipline to develop new ports in the Caribbean, like Ocho Rios in Jamaica. Like the original Sunward of 1966, Norwegianss second ship, the Starward had the capability to carry automobiles through a well concealed stern door. Later, this area was turned into cabins and a two deck movie theater, which is now a casino. Norwegian was responsible for many of the cruise innovations that have now become standard throughout the industry. Norwegian made headlines with the acquisition of the France in 1979, rebuilding the liner as a cruise ship and renaming her Norway. The conversion cost more than $100 million USD. The Norway was at the time significantly larger than any existing cruise ship, and exploited the extra space available by adding a greater than usual variety of onboard entertainment. Her success paved the way for a new era of giant cruise ships. A boiler explosion in May 2003 forced Norwegian to withdraw the Norway from service, later being laid up in Bremerhaven, Germany until 2005 when she was towed to Port Klang Malaysia with the claimed intent to use her as an anchored casino or slow overnight casino cruises on her remaining boilers. Instead, she was sold for scrap and renamed the SS Blue Lady and later beached at Alang, Gujarat, India in August 2006 with claims that she had not been cleaned of toxic materials. On September 11, 2007, the India Supreme Court issued an order permitting her to be broken-up at Alang, despite the presence of large amounts of hazardous asbestos remaining on board.