MyNewPlace is one of the largest apartment listing websites in the United States. The site lists apartments and homes for rent along with city information pages, rental living resources and multiple ways for users to view properties and neighborhood information they're interested in. MyNewPlace is headquartered in San Francisco in the SoMa neighborhood, but is owned by RealPage based out of Carrollton, Texas. MyNewPlace was founded by John Helm in 2005, and went live in May 2006 with 6 million apartment listings nationwide. The San Francisco-based company operates on a Pay-per-Qualified-Lead pricing model, in which apartment managers pay only when renters contact them through their listings on MyNewPlace. John Helm had previously started AllApartments/SpringStreet, which became the internets biggest apartment rental site before its sale to Homestore/Move.com in 1999.