MoviePass is a subscription-based service for going to movie theaters available in the United States. The service gives members across the country the ability to see up to one 2D movie every 24 hours for a fixed monthly fee. Members may choose which theaters they wish to attend and there are no “blackout dates”. Prices vary by local market and start at $14 per month. MoviePass was launched in February 2011 and is headquartered in New York City. It is backed by major investors including True Ventures, AOL Ventures, WME, NaLa Pictures, Lambert Media, Brian Lee, Diego Berdakin, MJ Eng, Ryan Steelberg, and Adam Lilling. MoviePass was founded in 2011 by technology and entertainment entrepreneurs Stacy Spikes and Hamet Watt. The company launched in beta in June 2011 in San Francisco, but during initial trials the company received some resistance from movie theater chains and paused both the service and the introduction of new members until later in the year.