Monro Muffler Brake is an automotive service company focusing on scheduled maintenance, undercar repairs, and retail tire sales. Monro Muffler is named for Monroe County, New York, without the "e." The company was founded by Charles J. August in 1957, originally as a franchise of another company, Midas Muffler. In the mid-1960s, "Chuck" August decided that his muffler shops should offer an expanded list of services. This was not in line with the other organizations wishes. In 1966, he discontinued his affiliation with Midas Muffler. August launched a new muffler service company under the name Monro Muffler with his brother, Burton S. August, and Sheldon Lane. August named the new company after Monroe County, New York, but without the "e" at the end of the name. August added brake services several years later and renamed the company, Monro Muffler Brake, Inc.