Monetate is a firm that makes personalization and customer-experience management software for businesses. The Monetate platform provides ecommerce companies with the ability to perform A/B testing, a randomized experiment with two variants (A and B), which are the control and variation in the controlled experiment. The platform also supports multivariate testing. Monetate also provides website and mobile personalization capabilities, which may be used for delivering website experiences based on customer data. The firm also offers testing and personalization solutions for email and mobile apps (iOS and Android). Headquartered in Conshohocken, Pennsylvania with offices in Palo Alto and London, England, Monetate was founded in 2008 by David Brussin and David Bookspan. In January, 2008, Monetate raised a $600,000 seed round from First Round Capital.