Mogreet is a startup company that has developed a platform that delivers short videos, photos, audio, extended and Hispanic character text to consumers' mobile phones using SMS or MMS (texting) technology. Marketers may either send the multimedia message to a list of previously 'opted in' mobile phone numbers, or consumers can send in a 'text-to-shortcode' SMS to receive the message(s). The company initially developed its technology platform intending to use it to deliver video greeting cards to mobile phones, but it is now primarily focused on providing the service to marketers. Clients have included Pretty Little Liars, Glee, Entravision Communications, Fox Searchlight Pictures, Paramount, and Reeboks Speedwick apparel brand. On March 19, 2013, the company launched a SaaS platform led by Jack Ukropina called Mogreet Express, enabling small and medium-sized businesses to use SMS and MMS in their marketing mix.