Mocana (founded 2004) is a San Francisco-based company that focuses on and embedded system security. One of its main products, Security of Things Platform, is a high-performance, ultra-optimized, OS-independent, high-assurance security solution for any device class. This decoupling of security implementation from the rest of mobile application development allows for easier development of software for devices comprising the "Internet of Things", in which numerous independent networked devices communicate with each other in various ways. Mocana was originally launched as an embedded systems security company, but more recently the company has shifted its focus to protecting mobile devices and the apps and data on them. Mocana launched in 2004 with a focus on embedded systems security. That same year the company launched Embedded Security Suite, a software product to secure communications between networked devices. In February 2005, while based in Menlo Park, California, the company joined the Freescale Semiconductor Developers Alliance Program, and delivered that groups first security software. In 2008, Mocana was cited as an example of how an independent company could provide security for smartphones. Mocana CEO Adrian Turner published an article in the San Jose Mercury News on the risks associated with non-PC networked devices; and the New York Times reported that Mocanas researchers had "discovered they could hack into a best-selling Internet-ready HDTV model with unsettling ease," and highlighted the opportunity for criminals to intercept information like credit card billing details. Media outlets across the U.S. cited this point in their coverage of the risks associated with advances in technology.