Miva, Inc. is a privately owned ecommerce shopping cart software and hosting company with headquarters in San Diego, California and a data center in Tampa, Florida. Miva Merchant’s ecommerce software runs on its proprietary scripting language, MIVA Script. Miva Merchant began in 1996 as the HTMLScript Corporation. In 1997, the company released its first catalogue-based ecommerce product, KoolKat. Shortly after KoolKat’s release, the name of the company was changed to Miva, Inc, and KoolKat was renamed Miva Merchant. Since that time, there have been several updates to Miva Merchant’s core software, leading up to the most recent version, Miva Merchant 9. Just prior to the release of MM9, the company name returned to Miva, Inc. In 2003 the company was purchased by FindWhat.com which changed its name to Miva, Inc in 2005.