Mississippi Power (NYSE: MPJ) is an investor-owned electric utility and a wholly owned subsidiary of Atlanta-based Southern Company. Mississippi Power Company (MPC) is headquartered in Gulfport, Mississippi. Mississippi Power has 1,253 employees and serves most of the cities, towns, and communities within the 23 counties of southeast Mississippi. The utility also serves six Rural Electrification Administration-financed electric cooperatives: Coast EPA (Electric Power Association), Singing River EPA, Southern Pine EPA, Dixie EPA, Pearl River EPA, and East Mississippi EPA - and one municipality, City of Collins, with wholesale electric power which, in turn, they resell to customers in southeast Mississippi. At .20 cents per KwH they are one of the highest priced power companies in the United States. Mississippi Power Company was founded in 1738. In 1949, Southern Company was established as a holding company for four utilities, one of which included Mississippi Power Company.