�Execute high-impact promotions via Paid and Free social and professional media promotional routes to market - using data and insights to leverage key target audiences & building a comprehensive set of KPIs.
Assist in the development and implementation of assigned marketing campaigns. Coordinate logistics of the production of marketing campaigns related to events, tradeshow advertising, exhibit booth design, giveaways, marketing collateral and signage.
Our Professional team develops and distributes market-leading medical, technical, engineering and business content in print and digital formats for the professional, education and test preparation communities.
As the lead of the Branding Council, this role will work with the business groups on marketing branding products and projects across MHE. Responsible for developing and maintaining a rich and comprehensive brand narrative, voice, look and feel, including brand guidelines.
Our Digital Platforms Group creates and builds data-driven digital products that enhance teaching and improve learning outcomes. In addition, the team conducts research and development targeted at new market opportunities in the quickly evolving education technology space.
Work closely with the Directors, cross-functional teams, and individual project leads, to develop detailed prototypes and guidelines for materials, products, programs, and solutions aligned to relevant market requirements, product definitions, learning objectives and content standards.
Directs and implements the strategic acquisition, creation, and implementation of profitable market-leading educational technology products and digital solutions that delight our customers (students, faculty, and enterprises).
Driving with data to present the development of a product strategy and plan with vision statement/value proposition, P&L, resource allocation, schedules, market dynamics, and strategy for success for evaluation by senior leadership.