Mercedes-Benz, commonly referred to as Mercedes, is a German luxury automotive marque. Mercedes-Benz and subsidiary Mercedes-Benz AG – of Daimler AG – are headquartered in Stuttgart, Baden-Württemberg, Germany. Mercedes-Benz produces consumer luxury vehicles and commercial vehicles. Their first Mercedes-Benz badged vehicles were produced in 1926. In 2018, Mercedes-Benz was the largest seller of premium vehicles in the world, having sold 2.31 million passenger cars.
The company's origins come from Daimler-Motoren-Gesellschaft's 1901 Mercedes and Karl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first internal combustion engine in a self-propelled automobile. The fuel was not gasoline, but rather a much more volatile petroleum spirit called ligroin. The slogan for the brand is "the best or nothing".