Marketing Architects is a Minneapolis-based advertising agency that specializes in direct response radio and TV advertising. The company was founded in 1998 by Chuck Hengel and has since grown to become one of the largest direct response advertising agencies in the United States. Marketing Architects has won numerous awards for its work, including a Radio Mercury Award and a Telly Award. The company's clients include many well-known brands, such as Sleep Number, Nutrisystem, and Blue Buffalo.