Maluuba is a Canadian startup conducting research in deep and reinforcement learning to solve the problem of machine literacy through common sense reasoning, memory and communication. This technology will allow machines to understand and answer questions about written documents, and have natural conversations with users. In late March 2016, the company made headlines by demonstrating a machine reading system capable of answering arbitrary questions about J.K Rowling’s Harry Potter and the Philosopher’s Stone. Their natural language understanding technology has been adopted by major consumer electronic brands like LG and can be found on over 50 million devices shipping globally in the smart phone, smart TV and IoT space. Maluuba was founded in 2011 by undergraduate students at the University of Waterloo as a spin out of research they conducted. Their initial proof of concept was a voice activated travel tool that allowed users to search for flights using their voice.