Lyst is a fashion ecommerce platform that allows you to shop from over 10,000 designers and stores in one place. Launched in 2010, the site currently sees approximately $1 million in sales every month for their brand and retail partners, with 100% growth in sales in 2012. Users can use their Runway Tracking technology to view images and the site will let users know when the item comes into stock. Lyst was founded by Chris Morton, Devin Hunt and Sebastjan Trepca and was based on the concept of social curation. In 2013, Lyst appointed Steven Klooster as Chief Operating Officer. Lyst is backed by investors including DFJ Esprit, Accel Partners, Balderton Capital, Alex Zubillaga and Venrex and has offices in London and New York. About 8% of the company’s traffic came through mobile devices at the beginning of 2012, and by the end of the year had increased to 25%. In February 2013, the company launched its first mobile application for the iPhone.