Lot18 curates, markets and retails fine wine online. Lot18 has offices in New York, New York and Napa, California. Lot18 sells high-quality wines from around the globe. Lot18 also creates custom wines and brands, including Axiom, Mythmaker, Finial, Q8, Amukan, Loophole, and Neptunes Trident, among others. Lot18 was launched in October 2010 by Philip J. K. James, who previously founded Snooth, a wine information website, and Kevin Fortuna, the former CEO of Quigo, a search-engine marketing company that was acquired by AOL. Lot18 began as a flash sale website for wines, with a business model similar to that of Gilt Groupe. The company initially focused on providing access to smaller, lesser-known wine producers. It later expanded its offerings to include large, well-known brands, as well as custom-produced wines.