Build comprehensive and flexible dashboards to analyze paid media performance. Responsible for building and presenting data visualizations, forecasts, and analyses in support of our digital clients' marketing needs.
Work with internal teams for proposal and client presentation development including data mining, data presentations (charts, graphs, etc.), competitor research, testing recommendations and providing insights to inform and educate the client.
Lead the synthesis of multiple data sources -transaction data, behavioral data, demographics, psychographics, lifestyle segments, vertical-specific characteristics, performance results, response events, etc. - to analyze and address insight questions.
The right candidate has a strong strategic mindset, foundation in performance marketing, with a proven track-record of developing digital marketing recommendations to solve strategic business challenges.