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Landor Associates is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses. Headquartered in San Francisco, the company maintains 26 offices in 20 countries, including China, France, Germany, India, the United Kingdom, Mexico, Singapore, Australia, Japan, South Africa, and the United States. Landor is a member of the Young & Rubicam Group network within WPP plc, the worlds largest advertising company by revenues. Landors work includes brand research and valuation, brand strategy and architecture, brand purpose and green design, corporate identity and packaging design, innovation, naming and writing, branded experience[clarification needed], brand equity management, employee engagement[clarification needed], and digital branding.
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