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Kiip is a mobile advertising network. It was co-founded by Brian Wong, Courtney Guertin, and Amadeus Demarzi in 2010. Wong developed the idea for Kiip on an airplane, when he observed its passengers on their iPads. Many passengers were playing games, where the games' advertisements took up screen space that couldn't be used by the game itself. Wong hypothesized that instead, games could leverage moments of achievement—such as level ups and high scores—with a rewards program where advertisers could make consumer offers. In July 2010, Wong teamed with Courtney Guertin and Amadeus Demarzi to found the company, Kiip raised $300,000 in seed capital from True Ventures, Vast Ventures, Paige Craig, Rohan Oza, Keith Belling, Joe Stump, and Chris Redlitz. In subsequent A and B rounds, Kiip has raised a total of $15.4 million from investors including Relay Ventures, Hummer Winblad Venture Partners, Interpublic Group, American Express Ventures, Digital Garage, Crosslink Capital, True Ventures, Venture51, Transmedia Capital, and Verizon Ventures. In 2016 they received a Series C round of $12 million, for a total of $32 million.
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