Kids II, Inc., doing business online as Kids2, is an American infant and toddler toy and product manufacturer based in Atlanta, Georgia. The company designs, manufactures and markets Bright Starts, Baby Einstein, and Ingenuity brand products. Kids II has international affiliate operation locations in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. In 2013, Kids II had more than 400 products under its brands.
Ryan Gunnigle is the company's founder and CEO.
The company was originally named Pansy Ellen Products, and was founded in 1969 primarily as an infant bath and toy manufacturer. In 1992, the company debuted its products in Toys "R" Us stores. The company re-branded in 1993 and changed its name to Kids II, Inc. Kids II began licensing for Disney in 1999.
In 2001, Kids II opened its first international office in Hong Kong. The company expanded to Mexico, the United Kingdom, Australia, China, Japan, and Canada by 2006 The company expanded its Hong Kong - based testing lab with the addition of a chemical testing sector in 2009.
The Savannah College of Art and Design partnered with the company in December, 2010. The partnership allowed SCAD students to conceptualize and prototype toy concepts for the company. The firm acquired the Oball and Taggies brands the following year.