Kayser-Roth Corporation (a subsidiary of Golden Lady) is an intimate apparel and hosiery manufacturer based in Greensboro, North Carolina. The company currently markets two brands in North America, No Nonsense and HUE. Julius Kayser & Co., the predecessor to the modern Kayser-Roth Corporation, was founded in the early 20th century by Julius Kayser and was a notable manufacturer of hosiery, lingerie and gloves. In 1958, the company purchased the Chester H. Roth Company, forming Kayser-Roth. Alfred P. Slaner, the first head of the merged company, developed Supp-Hose hosiery. In 1973, in order to compete with the L'eggs brand (currently owned by HanesBrands), Kayser-Roth launched No Nonsense, which was one of the first brands of hosiery to be sold in supermarkets, drugstores and discount department stores. In 1975 Kayser-Roth was purchased by conglomerate Gulf+Western.