Jellyvision is an American software company based in Chicago, Illinois. Founded as a video game development company by Harry Nathan Gottlieb in 2001, Jellyvision has since transitioned to creating benefits guidance software, with a mission to measurably reduce the cost of benefits confusion for employers and their employees.
The company is best known as the makers of ALEX, an interactive tool that leverages behavioral science to help employees choose their health insurance and other benefits. ALEX shows employees how their benefits and finances connect, offering personalized guidance to smart actions — which health plan to choose, what to set aside for medical costs, or how much to save for retirement — during open enrollment and throughout the year.
ALEX is used by more than 1,400 companies — including more than 20% of the Fortune 500 — that employ more than 15 million people with combined employee health insurance premiums exceeding $169 billion.