JanSport is an American brand of backpacks and collegiate apparel, now owned by VF Corporation, one of the worlds largest apparel companies. JanSport is the worlds largest backpack maker, and together, JanSport and The North Face, also owned by VF Corporation, sell nearly half of all small backpacks sold in the United States. JanSport was founded in 1967 in Seattle, Washington, USA by Murray Pletz, his wife Janis "Jan" Lewis (for whom the company is named), and his father Norman Pletz. JanSport innovated with a panel-loading daypack, unlike traditional top-loading packs. In 1975, JanSport introduced the first convertible travel pack, as well as its signature daypack.