ItsOn is an American telecommunications company based in Redwood City, California that develops cloud computing software for enhancing the performance of mobile networks. ItsOn’s software platform gives mobile network operators the ability to offer granular and flexible, user-customizable services. Users may select and change mobile voice, text, and data services, as well as manage devices, plan sharing and permissions, directly from smart devices at any time. ItsOn launched a mobile virtual network operator (MVNO) service, Zact Mobile, in 2013. Zact Mobile has received the National Parenting Center’s Seal of Approval for its family-oriented features and pricing. ItsOn was the first company to develop and commercialize a network function virtualization (NFV) platform that replaces the traditional hardware-based 3GPP policy control plane. ItsOn’s cloud-based software enables mobile operators to create and sell new services and provides users the ability to purchase mobile services in real-time directly from their smart devices.