IRI

IRI

Chicago, IL, United States
Chicago United States
Founded:
1979
IRI
Chicago, IL, United States
Chicago United States
Founded:
1979

Aug 1, 3:01 PM

The Hershey Company, one of the largest confectionery and snacking manufacturers in North America, has selected IRI as its preferred market insights and analytics provider. The decision to partner with IRI was very strategic, since they will be a central pillar to help us provide advanced decision support enabled by highly integrated data and tools connecting key decision makers across the company, said Abby Asem, senior director of Advanced Digital Capabilities for The Hershey Company. IRIs industry-leading solutions will help us make faster and better decisions, so that we can target the right consumers in the right channel at the right moment. #bigdata #confectionery http://bit.ly/2vptXSo

Jul 26, 7:49 PM

Gathering, integrating and analyzing big data is challenging, especially because it is not unusual for the data to have vast discrepancies in consistency, modes of measurement and coverage. To ensure maximum accuracy, IRI adjusts and aligns data through complex statistical processes, one of which is negative binomial distribution (NBD) adjustment. Learn more here: http://bit.ly/2tDZ7Rr #CPG #bigdata

Jul 20, 6:22 AM

"By effectively harnessing big data, advanced technology and analytic know-how, advertisers can go broad and deep across disparate media and highly fragmented points of sale to get a clear picture of what ad exposures are moving the needle. With in-flight optimization, advertisers can increase return on ad spend (ROAS) by up to 70 percent." #bigdata #measurement Read more here: http://bit.ly/2uLfPCF

Jul 13, 5:51 PM

#CPG manufacturers and retailers continue to struggle in the current low-growth marketplace. Physical store closings are at an all-time high, as consumers attention and spending move further online. And, even among their most loyal customers, retailers across channels consistently capture only about 50 percent of consumer CPG spending. However, retailers can find new growth by zeroing in on top-spending households. IRIs latest paper details how #retail marketers can identify, understand and activate top-spending households to win a larger piece of the CPG pie: http://bit.ly/2ujhJcp

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