iRise is a software company based in El Segundo, California. It provides a cloud-based requirements definition and visualization platform for teams and businesses. iRise allows product owners, product managers, business analysts and other stakeholders to prototype new products, features, and enhancements without any code or scripting. iRise also supports creating interactive business process flows, use cases, and other diagrams. Each screen, UI element, and diagram can be annotated with detailed requirements that can be exported into custom documentation. Company was founded in 1996 by Maurice Martin under the name of Intrasolv Consulting. Co-Founder Emmet B. Keeffe III joined in 1998. Originally a technology consulting services firm focused on building Java-based applications for Fortune 1000 companies, the company changed its name to iRise in 2002. The company has secured $50 million in investment funding from investors, including Morgan Stanley and Deutsche Bank. iRise currently holds 4 U.S. patents on its simulation technology. iRise is a requirements definition and software prototyping platform used to create simulations of business software. It allows business analysts, product managers, project managers and usability professionals to assemble fully functional simulations of software solutions that mimic the exact look, feel, and behavior of the proposed final product. Business stakeholders, end users and development teams can interact with the simulation and conduct near-final usability testing prior to the start of coding. The visual allows users to get the desired features, functionality, look and feel before development. Web applications, commercial off-the-shelf systems like SAP and Oracle, desktop systems, and mobile apps can be simulated.