Immersive Media Company (IMC) is a digital imaging company specializing in spherical immersive video. The parent company Immersive Ventures is headquartered in Kelowna, British Columbia with Immersive Media Company offices in Dallas, Texas. Immersive Media Company was founded in 1994 with a debut in 1995 of the world’s first full motion, fully immersive video movie. The movie featured a basketball game where the camera was placed on a tripod on the court. The video was debuted at the 1995 SIGGRAPH convention in Los Angeles, California. Between 1994 and 2003, the company focused predominately on research and development.