Imagine Software

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Imagine Software was a British video games developer based in Liverpool which existed briefly in the early 1980s, initially producing software for the ZX Spectrum and VIC-20. The company rose quickly to prominence and was noted for its polished, high-budget approach to packaging and advertising (at a time when this was not commonplace in the British software industry), as well as its self-promotion and ambition. Following Imagines prominent demise under mounting debts in 1984, the name was bought and used as a label by Ocean Software until the late 1980s. Imagine Software was founded in 1982 by former members of Bug-Byte including Mark Butler, David Lawson and Eugene Evans. Butler and Evans had previously worked at Microdigital, one of the first computer stores in the UK. Imagine Software produced several very successful games, including Arcadia for the Vic 20 and ZX Spectrum, before running into financial trouble in late 1983.