HubPages is a user generated content, revenue-sharing website founded in 2006. The company acquired its main competitor, Squidoo, in 2014 and moved from a single-site to a multi-site business model in 2016. The site launched on August 6, 2006, funded by a US$2 million investment from Hummer Winblad. The three founders, Paul Edmonson, Paul Deeds, and Jay Reitz, are former employees of Microsoft and were part of the startup MongoMusic. In 2011, traffic to revenue-sharing sites, including HubPages, was slashed following changes to Googles algorithm ("Panda"). Over the ensuing years, HubPages made strenuous efforts to recover from the setback, while most of its competitors gave up and closed their doors. In 2014 HubPages acquired its largest competitor, Squidoo, in a friendly takeover.