HobbyKing is a Hong Kong based sales site that mainly distributes products dedicated to model airplanes and naval models. The company was founded in 2001 in Hong Kong by Anthony Hand. The company targets the market with low-cost equipment for the models it sells. HobbyKing, today, contributes to activities of the major players in the world of modeling part from young beginners. The brand also owns OrangeRx brands and Turnigy Durafly.