Helpshift is a privately held mobile software company based in San Francisco, California founded in 2011 by Abinash Tripathy and Baishampayan Ghose. On October 30, 2012, the company debuted the private beta version of its mobile customer service platform and announced that it had raised a US $3.25 million seed round of funding from True Ventures and Nexus Venture Partners. According to TechCrunch, the Helpshift platform consists of a mobile-focused SaaS solution, which aims to be “the first embedded support desk for native apps,” allowing developers to capture device info from their users so that they can troubleshoot problems quicker and more effectively. Tripathy says that the startup’s goal is to enable businesses and development teams to be able to fix issues before they turn into “tickets” by offering built-in, self-service features. Helpshift looks to eliminate problems before they get to a support email in a few ways: it allows users to easily search FAQs from their phones, rather than scroll through all of the answers and if that doesn’t work, users can send a note that will automatically attach their device details so that they don’t have to type them out. Then, they are directed to an in-chat text-message like session with a representative. On May 29, 2013, Helpshift announced the general availability of its platform, enabling app developers to download the full SDK without needing to pre-register for access.