Hedgeable, Inc. is a U.S. based financial services company headquartered in New York, New York. The Hedgeable web and mobile app allows individuals to invest in customized portfolios. It is a digital wealth management platform. Hedgeable practices 'tactical investing'—that is, it doesn’t follow set allocations but actively manages accounts in response to market movements. Hedgeable was founded in 2009 by twin brothers Michael and Matthew Kane, who previously worked at high-net worth investment managers such as Bridgewater Associates and Spruce Private Investors. Both Michael and Matthew graduated from Penn State University with degrees in Finance. Hedgeable is a Registered Investment Advisor with the U.S. Securities and Exchange Commission. The company has received funding from SixThirty and Route 66 Ventures as well as various other angel investors. Hedgeable does not follow a buy-and-hold approach, but instead actively manages accounts in response to market movements focusing on downside protection in bear markets. This strategy is dramatically different than most other robo-advisors, which use Modern Portfolio Theory.