Hearsay Social is a software-as-a-service (SaaS) social media marketing management platform. The service operates by using social networking services such as Facebook, LinkedIn, and Twitter as a way for clients to market to various customer bases. Clients include large companies such as Allstate as well as smaller local companies. The company was founded in 2009 by former Microsoft employee Steve Garrity and Starbucks board member Clara Shih. They initially intended Hearsay Social to be used to help larger companies promote their local branches via social media but has since described the company as a more general “social selling platform”. The company is currently headquartered in San Francisco, California.