Hayneedle is an online retail company based in Omaha, Nebraska, United States. The company operates hayneedle.com, an online specialty store with a focus on indoor and outdoor home furnishings and decor as well as furnishings available for commercial use. Hayneedle currently employs over 500 people in the Omaha Metro area, Monroe, Ohio, and Riverside, California. Hayneedle began in 2002 with the purchase of a single online store, Hammocks.com, from a llama farmer in rural Washington state. Over the next few years, the company opened more online stores, each focused on one particular type of product, developing a portfolio of sites focused on indoor and outdoor home furnishings, accents, and decor. In 2005, the company unified under the name NetShops, and continued its category expansion. By acquiring Duluth, Minn.-based Thralow, Inc. in 2006, the company gained properties Telescopes.com and Binoculars.com, and underwent an internal restructuring. 2007 saw another corporate restructuring, more niche website expansion, and the acquisition of GiftBaskets.com. By this time, NetShops had launched and operated hundreds of online specialty shops. In 2009, the company rebranded as Hayneedle and further expanded its selection to include more items focused in the areas of office, kitchen, bedding, pet supplies, lighting, home storage, and home improvement, among others. The companys website, hayneedle.com, is now positioned as the place to find everything home for every room, style, and budget, and offers a wide array of products and categories in one online store. In the spring of 2014, all of the sites previously in operation under Hayneedle, Inc. were rolled into hayneedle.com.