Belly was founded in August 2011 in Chicago by Logan LaHive and Craig Ulliott, receiving its initial round of around $3M in funding from Chicago-based venture capital firm Lightbank.
Belly provides a loyalty program for merchants, using an in-store iPad for the merchant and an app for customers. It charges merchants $50 to $100 a month for the service, which includes an iPad, a case and lock for the iPad, marketing materials, plus data and analytics. Customers earn loyalty points by checking in at the store with a QR code technology to earn points that could be redeemed as a merchant chose.
Highest paying job titles at Hatch Loyalty include Product Delivery Manager, Back-End Software Engineer, and Product Marketing Manager