H-E-B Grocery Company, LP is an American privately held supermarket chain based in San Antonio, Texas, with more than 340 stores throughout the U.S. state of Texas, as well as in northeast Mexico. The company also operates Central Market, an upscale organic and fine foods retailer. As of 2019, the company has a total revenue surpassing US$31.2 billion. H-E-B ranked No. 9 on Forbes' 2020 list of "America's Largest Private Companies". H-E-B was named Retailer of the Year in 2010 by Progressive Grocer. Supermarket News ranks H-E-B 13th on the list of "Top 75 North American Food Retailers" by sales. Based on 2019 revenues, H-E-B is the 19th largest retailer in the United States. It donates 5% of pre-tax profits to charity. the official mascot of H-E-B is named H-E-B buddy, an anthropomorphic brown grocery bag, with multiple grocery items being shown coming out of the top.