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Gumroad is a platform that enables creators to sell products directly to consumers. Designer Sahil Lavingia founded the company in 2011 with the intention of making selling as easy as social sharing. The company has received more than $8 million in funding. Creators of all types, such as authors, comedians, designers, filmmakers, musicians, and software developers, use Gumroad to sell products directly to consumers, mostly digital content like albums, comics, ebooks, films, games, music, or tutorials. Gumroad is built as a plug-and-play product that offers payment processing, file hosting and delivery, marketing and communications tools, and consumption experiences for a diverse array of verticals. Lavingia has stated that his product philosophy is to ask what creators spend their time on making things, and then build features for Gumroad that do those above-mentioned logistics functions for them. Gumroad’s model is notable for the decentralized nature of its marketplace, placing the product emphasis on the relationship between the creator and consumer, instead of discovery. It is also notable for having a substantially lower fee than other commerce platforms (5% + 25¢).