Greenwood Hall is a publicly traded educational technology company that provides cloud-based people and technology-enabled solutions designed to help post-secondary institutions better manage the student lifecycle. Greenwood Hall is headquartered in Los Angeles, California and operates student service center facilities in Phoenix, Arizona as well as College Station, Texas. Greenwood Hall was founded by Dr. John R. Hall and Zan Greenwood in 1997. In 1998, Greenwood Hall commenced call center operations from a facility in Irvine, California and a partner location in nearby Santa Ana, California. The Company focused on building its call center network during the first years of operations to support the needs of the direct response television industry and large television infomercials. In 2000, the Company expanded its operations to include customer relationship management, logistics, fulfillment, and other related services as demand for the outsourcing of these services continued to increase significantly.