Goldbely is a curated online marketplace for regional and artisanal foods crafted by local food purveyors throughout the United States. The company was founded by Joe Ariel and is based in San Francisco, California. Goldbelys staff curates products from restaurants, bakeries, delis, etc. to feature on the site and facilitates shipping across all 50 states. According to the company, the selection is based on notable local restaurants. One of Goldbelys goals is "to help local purveyors gain a national audience". Joe Ariel got the idea for Goldbely was he was living in New York and could not find an authentic substitute for southern food. Ariel gathered people he knew to form a founding team and after creating the first iteration of the site, they were accepted into Y Combinator. In 2013, Goldbely closed on $3 million seed funding led by Intel Capital. Time Magazine named Goldbely one of the 50 Best Websites of 2013. The company raised $3 million USD in seed funding led by Intel Capital in 2013. The ordered food sometimes requires preparation and cooking.