Continuously investigates and evolves social listening and engagement methods to optimize efforts in audience segmentation, acquisition, engagement, retention, research and new product development.Maintains timeline and event charts and be accountable to timely achievement of milestones
Create and maintain positive relationships with key B2B and B2C media representatives to cultivate opportunities for developing stories in the media. Leads media relations efforts for B2B and B2C marketing initiatives.
You are curious and readily seek out information from a variety of sources and people. You are very resourceful and connect insights from different experiences to solve challenging problems. You drive innovation and efficiency into your work through your continuously growing bank of knowledge and relationships.