GlobalHue is a privately owned advertising agency specializing in what the firm calls a culture based approach to marketing, with offices in New York City and Southfield, Michigan (Detroit). The agency provides companies with an integrated approach to marketing to ethnic-specific audiences. The agency offers full-service marketing, advertising, media planning and buying, digital, events and promotions, and public relations for blue-chip clients including Verizon Wireless, Walmart, Chrysler Group LLC, U.S. Navy, Jeep, and OneMain Financial. Mar. 9, 2015 - After several months’ worth of anonymous tips and nearly as many cases of obfuscation, FCA (FIAT Chrysler Automobiles) finally confirmed this weekend that Global Hue will no longer work on the Jeep account in any capacity (http://www.adweek.com/agencyspy/breaking-global-hue-lost-the-jeep-account/82101). GlobalHue was founded in 1988 by Don Coleman as Don Coleman Associates in Southfield, Michigan. In 1997, the firm transitioned to become Don Coleman Advertising, a firm specializing in marketing to African Americans. In 1999, True North Communications acquired a 49% stake in Don Coleman Advertising. Interpublic Group’s purchase of True North in 2001 brought along the minority interest in Don Coleman Advertising. In 2002, the firm acquired Hispanic agency Montemayor y Asociados and Asian-American agency Innovasia Communications to become GlobalHue, covering the three main U.S. ethnic segments. In 2003, GlobalHue CEO Coleman initiated a buyback from IPG to become the independent multicultural agency GlobalHue.