Conductor was founded in 2006 as a marketing services company, and launched its SaaS platform, Conductor Searchlight, in 2010. The company’s primary product is Conductor Searchlight, a cloud-based SEO & Content Marketing platform. Conductor also provides recommended actions for optimizing digital marketing metrics and increasing revenue.
On March 6, 2018, it was announced that WeWork would acquire Conductor. On December 12, 2019, it was announced that Conductor was spinning off from WeWork to form an independent employee-owned company, turning its 250+ current employees into co-founders.