Gimlet Media is a digital media company and podcast network, focused on producing high-quality narrative podcasts, founded by Alex Blumberg and Matthew Lieber, who serve as the companys CEO and president respectively. Gimlet is headquartered in Brooklyn, New York. Gimlet was founded in August 2014, and was originally billed as the American Podcasting Corporation (APC). Blumberg was eventually convinced to change the companys name. After working with Lexicon Branding, Blumberg and Lieber chose the name Gimlet Media for the venture. The company has raised $1.5 million in seed funding at a $10 million valuation. After raising most of its initial capital from investment firms Betaworks, Lowercase Capital, and Knight Enterprise Fund, Gimlet invited the listeners of its shows to help raise the last $200,000 through crowdfunding platform Quire. The company is estimated to bring in $2 million in advertising revenue in 2015.