Gett, previously known as GetTaxi, is a global on-demand mobility company that connects customers with transportation, goods and services. Customers can order a taxi or courier either through the companys website, or by using the companys GPS-based smartphone app. The app is compatible with iPhone and Android platforms. Gett currently operates in more than 100 cities across Israel, Russia, United Kingdom and United States. GetTaxi was founded by Israeli entrepreneurs Shahar Waiser and Roi More. Waiser came up with the idea in the summer of 2009 during a thirty-minute wait for a taxi to the airport in Palo Alto. GetTaxis beta version started operating in Tel Aviv two years later, in the summer of 2011., and the service was launched in London in August 2011. In March 2012, GetTaxi branched out to Moscow, and opened their first USA offices in New York City. Mashable predicted "This App Will Revolutionize the NYC Taxi Experience".