Perka is a digital loyalty marketing platform that was launched in April 2011. An alternative to traditional paper and plastic card-based incentive programs, Perka provides interactive loyalty marketing solutions for businesses. The technology that Perka is built upon works on mobile phones via app or SMS (text messaging) and allows merchants to reward customers for frequent purchases. Perka also serves as a direct-marketing platform and analytics tool. Perka fits into the category of mobile loyalty, a modern type of loyalty program. The company is headquartered in Portland, OR and New York City. In 2013, Perka was listed in Fast Companys Top 10 Most Innovative Companies in Local review. Expansion both domestically and internationally - including Canada, the U.K., Latin America, Australia, and Africa - has registered Perka as a notable company in digital marketing. With the introduction of enterprise features in mid-2013, including a full API, Perka integrates with national brands such as Virbac’s More Smiles Program, regional brands such as The Melt, and more than 1,000 other businesses. First Data, the global payment processing company, acquired Perka in October 2013. Perka now operates as an autonomous subsidiary and is run by the same executives and product-development team as when the company was founded.