EXPO or ExpoTV is a consumer-oriented video platform run by EXPO Communications, Inc., a New York–based company. The companys main website features video product reviews submitted by community members called “Videopinions” as well as 'how-to' video content and market research videos. As of March, 2010, over 300,000 videos were available on the site. EXPO distributes these videos to various consumer destinations including manufacturer sites, retail websites, and social network platforms. EXPOs business model includes the licensing its content and technology, primarily to manufacturers but also to retailers and comparison shopping engines. The company was founded in 2004 in New York city by Bill Hildebolt, formerly a venture capitalist at General Atlantic Partners and his wife, Daphne Kwon, formerly the CFO of Oxygen Media. Thi Luu, SVP of Product & Technology, joined at founding from Amazon.com. The initial concept focused on cable televisions video-on-demand platform, which was to feature product demonstrations with the content created by manufacturers. The company secured carriage reaching 90% of the video-on-demand universe. In the summer of 2005, the company opened the video platform to allow consumers to participate in creating its library of video content launching a program under the brand Videopinions. The company believes that it was the first website to productize unbiased consumer generated video product reviews. The company currently houses over 300,000 videos generated by the community.