Fuji Electric Co., Ltd. operating under the brand name FE, is a Japanese electrical equipment company, manufacturing pressure transmitters, flowmeters, gas analyzers, controllers, inverters, pumps, generators, ICs, motors, and power equipment. Fuji Electric was established in 1923 as a capital and technology tie-up between Furukawa Electric, a spinnoff from Furukawa zaibatsu company, and Siemens AG. The name “Fuji” is derived from Furukawas “Fu” and Siemens' “Ji”, since German pronunciation of Siemens is written jiimensu in Japanese romanization. The characters used to write Mount Fuji were used as ateji. In 1935, Fuji Electric spun off the telephone department as Fuji Tsushinki (lit. Fuji Communications Equipment, now Fujitsu).