FreshDirect is one of the earliest online grocery delivery services in the United States. Using sophisticated mobile and web-based technologies, the company processes and delivers thousands of orders each day for groceries, prepared foods, fruits, vegetables and other items that consumers typically see in traditional supermarkets. Initially established in New York City, the company expanded to include much of the New York Metropolitan area as well as select counties in New Jersey, Connecticut, Pennsylvania, Delaware and the Washington, DC metro area. FreshDirect custom-packages groceries and meals for its customers, a manufacturing practice called Just In Time that reduces waste, and improves quality and
The company was an early proponent of the move towards food sustainability and rapidly grew in popularity by catering to an urban, socially-conscious consumer. FreshDirect focuses on reducing the time it takes for food to move from its source to the end user by buying directly from farms, emphasizing organic food and locally grown items. FreshDirect also stocks and delivers numerous kosher foods and is recognized by the Marine Stewardship Council as a certified sustainable seafood vendor.