Fred Meyer Jewelers is a national chain of jewelers. It is a wholly owned subsidiary of Fred Meyer. Fred Meyer Jewelers started in 1973 as a catalog showroom concept by Fred Meyer. As the catalog showroom fad started to die down, Fred Meyer was experiencing excellent sales growth in the fine jewelry category. To capitalize on this sales growth, Fred Meyer placed fine jewelry stores in their large multi-department stores and eventually shopping malls throughout the Western United States. In 1995, Fred Meyer Jewelers acquired 23 jewelers in California and the Midwestern United States, as well as Merksamer Jewelers. Eventually all of those acquisitions took the name Fred Meyer Jewelers.