Fitocracy is an online game and social network that aims to use gamification to help users improve their fitness. It has received coverage from mainstream media sources. The site was created by Richard Talens and Brian Wang, two self-described computer nerds who had succeeded in improving their own fitness and decided that game mechanics could help others to do the same. Fitocracy launched in February 2011, using an invite system to control new user signups. Invite codes were initially distributed through sites such as Reddit.